How to Use Retargeting to Boost Your Business on Facebook and Instagram

Business owners understand the power of marketing on social media, however, you might be unaware that there is a way to accomplish more precise targeting. Retargeting has become an essential tactic for companies looking to gain visibility and traction across Facebook and Instagram. If you want your ads seen by people who have already shown interest in what your business offers - then retargeting campaigns should be part of your strategy! Here's all that you need to know about this form of digital advertising so that it can help take your brand presence up a notch.

What is Retargeting?

Are you curious about what retargeting is? Retargeting is a form of online advertising that allows you to display advertisements for your products on other websites and social media platforms to people who have already interacted with your brand. Let's take the example of someone visiting your website, but not making any purchase - by utilizing retargeting, it can help push them towards converting! Recent research has found out that individuals exposed to retargeted ads are more likely to convert compared those who didn't see these types of ads.

How Does Retargeting Work?

It's simpler than it seems! All that is required for successful retargeting is to place a tracking pixel on your website. This pixel monitors the users who visit your site and records information about their activity, such as which pages they visited or if they made any purchases. Afterward, when these individuals log in to social media platforms like Facebook or Instagram, ads from your business will be displayed based on what was detected during their interaction withyour webpage - making sure that every advertisement reaches its target audience!

Suppose someone visits your website but does not make a purchase. With the information from the tracking pixel, you can now direct ads for that product to them on Facebook or Instagram, increasing the odds of success since it is catered towards people who have already shown interest in what you are offering. This tactic will be more effective than just general advertisements!

Setting Up a Retargeting Campaign on Social Media

To launch a retargeting campaign on social media, the initial move is to install a tracking pixel onto your website. When that's complete, you can create individual ad campaigns for each platform (Facebook and Instagram) where you'd like your retargeted ads to appear.

As you begin forming your ad campaigns, make sure to target individuals who have been on your website within the last month. Additionally, focus on prospects that took specific actions such as adding items to their shopping cart but not going through with the purchase. Upon completion of creating each campaign, sit back and witness a surge in leads (and sales!)!

Retargeting is a tremendous tool for amplifying your business success on social media platforms. By embedding tracking pixels into your site and creating targeted ads campaigns with Facebook and Instagram, you can access potential customers who have already established an affinity to what you're offering - leading to increased leads that in turn generate higher sales figures!